The menstrual taboo
“There are regions where it’s believed that if an unmarried girl uses a pad and a dog smells it, she will never get married. We worked at a village where they believed if women went out after sunset during menstruation, they will go blind.”
A widespread lack of conversation means the negative associations around periods cannot be consciously undone. "Menstruation is a punishment for being born female" is laced through with a deep misogynistic attitude. The general sentiment is reinforced with structural aspects; the whole transaction process for those who can access sanitary pads is discreet and sometimes literally under the counter.
23 million girls a year drop out of school each year when they start their period
And 71% of girls have no knowledge of menstruation.